When Steve Ash signed up as a volunteer at Wentworth Woodhouse, he thought he was only going to learn about gardening. Five years on, he has learned valuable film-making skills and has just been named the UK’s Digital Heritage Hero of the Year.
Steve’s national win is in recognition of his role in Wentworth Woodhouse Preservation Trust’s Digital Project, a visionary communications project harnessing video launched initially to keep the Grade I listed house on the public’s horizon during the pandemic.
His trophy was one of only two given out in the annual Heritage Heroes Awards. Sponsored by specialist heritage insurer Ecclesiastical and now in their 12th year, they are the Heritage Alliance’s celebration of the outstanding contribution Britain’s heritage volunteers make to society.
Steve set up the Digital Project and assembled a team of 20 WWPT volunteers. A portion of a pandemic Emergency Grant from the National Lottery Heritage Fund awarded to the Trust paid for training and equipment and the project launched in Autumn 2020. Remarkably, though, Steve had no film-making experience or technical skills – and had originally signed up as a WWPT volunteer in 2017 to learn how to garden after retiring from a high-powered sales and marketing job. His leadership skills and marketing background proved invaluable to the project and alongside his team, Steve mastered script-writing and planning, camerawork, video editing and presenting to camera.
Dozens of films about the Trust’s people and places, aims, and achievements have now engaged thousands of supporters, been seen by government ministers and key funders and used on BBC and ITV news.
They have proved invaluable for marketing, communications and social media purposes and are generating interest with younger audiences who don’t traditionally connect with heritage.
Steve, of Anston, has contributed over 2,000 volunteer hours to the project and has also created virtual tours, events and digital games. He said: “It’s a real honour to receive this award. It reflects the hard work and dedication that the whole team has put in. I’m genuinely excited to see where our digital adventure takes us next.”
Sarah McLeod, CEO of Wentworth Woodhouse Preservation Trust, said: “We are hugely proud of Steve. This award is so deserved. He shaped and led the Trust’s Digital Project from the outset and it has become a vital part of our communications toolkit. “Like many of our volunteers, Steve brought strong skills and experience from a previous career to us, developed a passion for the house and our work and gave his time in spades – quite literally, because he arrived as a gardening volunteer!“
WWPT’s YouTube channel launches this summer, enabling people around the world to watch the Digital Team’s content about the house they love.
The Heritage Heroes Awards were presented by Faith Kitchen, Customer Segment Director at Ecclesiastical, at a virtual awards ceremony on Heritage Day.